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Understanding how betting sites set odds is important for you

Some people have a misconception about bookmakers and how they set their odds.  Some people think it is them versus the bookmaker.  This is not how it actually works.  Betting sites always try to set their odds so that they can make a little bit of money on every event, no matter the result.  They do this by trying to balance the potential payouts on all sides for a given event.  Let’s use a cricket match as an example:

Money is going to be bet on two outcomes, the Home Win and Away Win.  Only one outcome will need to be paid out to winning bettors.  The goal for the bookmaker is to ensure that the amount of money laid on the losing outcome can more than cover the payouts for the winning outcome.  Any money left over after the winning bets have been covered will be left as bookmaker revenue.  

This small leftover amount is what the bookmaker uses to run its business, hopefully some of that will be profit, but there are many costs to running their business.  In the end, understand that for every event, there are winning bettors and losing bettors, bookmakers just hope to make a small percentage on the overall amount bet for facilitating their service.

All the sportsbooks on offer competitive odds.  If you just like to play, any of these sites will provide you with solid odds.  However, if you are serious about sports betting and being profitable in the long-term, you should probably be using several bookmaker accounts in combination with an odds comparison site like before you bet in order to get the best potential payouts.  Why?

No one gets every bet correct, no one.  In the end, the margins for being profitable at sports betting can be very tight.  You certainly need to win more bets than you lose to remain profitable over time.  However, as outlined above, each betting company sets their own odds in order to make money on every event, no matter what the outcome might be.  When you play through just one sportsbook, you will have to accept what could be much lower odds compared to the best odds on the market.

As such, odds can vary significantly between sportsbooks.  On single match bets, you can see a 3% to double-digit percent range in potential payouts.  When you compare odds for your bets of interest, you can ensure that when you win, you get the most for your stake money.  Find comparisons for International cricket odds, IPL betting odds, UEFA Champions League odds or English Premier League odds now, or visit for much more.

Where comparing odds helps most:

Combination and Multiples betting is an area that can see a great divergence in the available odds between betting sites.  With these types of bets, odds are multiplied together.  Here is an example for you:  Imagine you have a combination bet with four cricket matches.  You play with a solid betting site, but for these 4 matches, there is another sportsbook that is offering on average a 2.5% odds premium on each of these outcomes.

When you calculate the difference in potential payouts on this small combo bet, you would be missing out on a premium of more than 10% by playing with your existing bookmaker.

The more event selections you make, the higher these premiums can be.  For combination and multiples betting, the range in potential payouts between the highest and lowest paying bookmakers can be 10% to 50%.  If you are interested in remaining profitable over time, it certainly makes sense to compare odds and ensure that when you win, you win the most that the market will offer to you.

Bangladesh Sports Betting Odds

The best online sports betting sites for fans in Bangladesh

Comparing outright winner odds

Another area where significant premiums can be gained by comparing odds comes with outright winner betting markets.  In other words, the country that might win the Cricket World Cup, or which club might win the IPL come the end of the season. You can find these comparisons for IPL winner odds, ICC World Cup odds, English County Cricket winner odds and much more.

Every team in a given competition will have odds associated with them as long as they are alive in the tournament, or still mathematically able to win the competition.  As you go further down the list and the odds get higher, away from the favourites, you have a better chance for variation in the odds between bookmakers.

So if you like outright winner betting markets and you don’t really bet on the heaviest favourites, you can compare the outright winner odds and often get a premium of 10% to as much as 50%. Don’t leave these potential payouts on the table. Compare your odds before you bet with OddsJet.

Cricket odds at bet365

Unibet, headquartered in Stockholm, provides amazing coverage of sports like football, cricket and just about everything.  Serving millions of bettors, find lots of markets including alternate handicaps, competitive odds plus new customers promotions. Unibet has a gorgeous interface on all devices.  Read the Unibet Bangladesh review.

Go! Go!

Betway serves over 2 million account holders world-wide & offers a beautiful interface with an excellent mobile platform.  Like most top betting sites, they offer an early cash out feature.  Betway offers great cricket & football betting plus a bonus offer for Bangladeshi players.  Long-time sponsor of West Ham United FC.  Read the Betway Bangladesh review.

bet365 covers football & cricket comprehensively in terms of the number of available leagues & betting markets. They have the most intuitive interfaces for mobile and desktop and they constantly innovate with the most advanced features for bettors.  Lots of banking methods are available for Bangladeshi bettors.  Read the bet365 Bangladesh review.